A very strange post that I’m not quite sure I understand myself.
There was a period in my life where I used to refer to myself as ‘living in the postmodern abyss’. No longer.
I know everyone’s different but some of us feel it more than others …
Aims, Objectives, Goals, Targets … Strategy is a minefield of words that all mean the same thing. Clarify the words and the rest is simple(r)!
Words have power. They shape our reality and allow us to think in different ways. We should be careful about suppressing them.
Branding is so much more than visual design. It is about how stakeholders perceive a corporate personality and the relationship they have with it.